Plum Guide is on a mission to build the definitive list of the world’s best vacation homes. The business has seen impressive growth since its launch in 2016. This is a chance to join their latest $9m funding round alongside world-class institutional investors.

  • 3x YoY growth pre-Covid and 4.5x growth since December
  • Industry-leading customer satisfaction scores (NPS)
  • Senior leadership team who have scaled multiple tech unicorns
  • Backed by Beringea, Octopus, Talis, Hearst and Latitude (LocalGlobe)


The overnight stay market globally is worth $1.2tn. But booking the right place can feel like a lottery, with 15m+ homes online to choose from.

Our mission is to find and award the best homes out there with our trusted quality mark.

Restaurants have the Michelin Star. Books have the New York Times bestseller list. Homes have the Plum Award.

We launched in 2016 and grew 3 x YoY pre-Covid (2016: $1.2m sales/EBITDA -$813k 2019: $38m sales/EBITDA -$15m), with homes in 500+ locations and 29 countries. Most importantly, we’ve built a brand that guests love, with industry-leading NPS.

When the pandemic hit, we focused on cracking acquiring supply faster and leaner, to capture maximum demand when it returned. That strategy is paying off already: since Dec 20 we’ve grown 4.5x from $668,949 (EBITDA -$1,002,268) to $3,014,761 in Sept 21 (EBITDA -$1,030,098). And we're recovering faster than the international travel. In August we were 90% recovered vs 2019, whilst international travel was just 26% recovered.

We’ve just raised $9m from institutional investors Beringea, Talis, Hearst & LocalGlobe (Latitude). The next phase of our growth plan has 3 core pillars:

  1. Continue to expand, growing supply in destinations our guest love
  2. Invest in our tech & IP to further differentiate our exceptional guest and host experience
  3. Build our brand with the vision to become the global trust mark in travel


Doron Meyassed, Founder & CEO

Doron co-founded Promise Communities (now C-Space): an agency specializing in building online communities for some of the world’s leading brands, including Google, Twitter, Spotify & Diageo. In 2012, the business was sold to Omnicom.

Christian Nowak, Chief Commercial Officer

Christian spent 10 years at Expedia, as VP and later as GM for Germany, helping to scale the German business from $0 to $1bn GMV. He then became CEO Of Tutoria, before joining Scout 24 to run business development.

Andrea Trocino, Chief Product Officer

Andrea joined ASOS in 2013 to build their first ever mobile site (now 75% of annual revenues), rising to CPO and eventually running the entire customer-facing digital product.

Susie Harris, General Counsel

At Skype Susie was part of the team that prepared to IPO but ultimately sold the company to Microsoft. At King her final role was Chief Legal Officer, seeing the business thought its IPO and acquisition.

Imran Arshed, VP Engineering

Experienced engineering leader who has built e-commerce solutions for brands including Bacardi, Berghaus and Laphroaig.

Graham Foulds, COO

Former management consultant specialising in travel and hospitality innovation for clients including Etihad & Air France-KLM.

Iona Carter, Chief Experience Officer

Former consultant who then spearheaded brand strategy at Sony Music for global acts including One Direction.