RED Electric aims to re-define individual urban mobility by developing beautiful and technologically advanced electric scooters. With €12M raised to date, having sold 2.5k scooters to a B2B audience, the company is now raising to extend its offering to B2C & grow internationally.
- 2.5k scooters already sold, present in 3 countries & 90% annual revenue growth since launch in 2019
- Innovative proprietary tech offering scooters with a range of 250km
- 12M€ funds raised from private equity/F.office incl. Afflelou & Legrand
- Industry valued at 4.4bn€/y in EU, electric scooters are expected to grow 35%/yr until '26
With cities growing ever more crowded & polluted, urban mobility is at a breaking point. At RED Electric, we strive to accelerate the ecological transition by advancing individual urban mobility with technologically advanced electric scooters and a committed community around its products and services.
Today, scooters represent an annual market of 4.4Bn+€ in Europe with France being one of the largest markets, and where the sales of electric scooters are estimated to grow by 35% until 2026.
RED Electric launched the business to become a leading scooter provider for professionals, offering customised services adapted to each client to help them simplify the management of its fleet. ITs revenue model includes: initial revenues with e-scooter sales + maintenance & rental solutions fees.
RED Electric is now present in 3 countries and have sold 2.5k scooters. Its Pro50 scooter seduced customers such as Getir, Cajoo & Domino's Pizza.
After this success, RED Electric is targeting individuals with its new Model E. Responding to the growing demand for electric scooters, RED Electric offers an unequalled battery life with up to 4 batteries for a 250km autonomy.
RED Electric is now raising funds to grow its team and launch its B2C offering as well as expand in Europe.
The company's mission is to change urban mobility.
Valentin Dillenschneider - Executive Chairman & Co-Founder: Passionate about the mechanics of 2-wheelers for as long as he can remember, Valentin launched the RED Electric adventure as soon as he got his double Master's degree at ICN Business School.
Since launch in 2015, he never stopped creating, acting & communicating around the DNA of the brand to change the approach of the electric scooter & offer a real experience when using RED Electric scooters.
Frédéric Metge - CEO: Serial entrepreneur and financial specialist, Frédéric has over a decade of experience in retail & distribution.
Graduate of HEC Paris with a Finance Master's degree and an MBA from GEM, he held an executive position in a company with 500+ employees, he was the Head of Sales of the CWF Group and the Descamps Group. He also had several entrepreneurial adventures and runs his own investment vehicle, has invested in several startups including Pledg, Lizee, Plume Mobility, Pickme.
Denis Falck - CTO: Graduate of ENSAM Arts & Métiers ParisTech, he is in charge of all engineering and industrialization functions at RED Electric.
His industrial project management capability comes from 23 years of experience in 3 major international groups (Renault, Alstom Energie & Valeo), balanced by additional experiences in agile medium-sized companies & the startup ecosystem.
As with any investment, investing in RED Electric carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in RED Electric is higher than in a company that's trading on a public market.
RED Electric is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the RED Electric investment opportunity is considered to be higher risk than more liquid companies.
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Reference and notesEdit
- Source: Crowdcube.