Rebel Energy’s goal is to be the best possible energy company in the UK. As the UK home electricity market enters a phase of growth, this smart, lean business will be focused on offering genuinely excellent customer service and developing strategies that help people who are struggling with their bills. B Corp pending.

  • Rebel estimates that the home energy market could double in the next 15 years
  • Consumers usually switch to suppliers with better customer service
  • Their lean business model will be built on tech automation
  • B Corp pending status means they look to do the right thing wherever they can


Rebel Energy is a new breed of clean energy supplier on a mission to address inequality and provide easy access to clean, affordable energy.

We want to be a nimble, customer-focused model and a major player in a sector which we estimate will double by 2035. On top of this, studies show that consumers want to switch to ethical and affordable suppliers - like us.

We aim to offer the best possible customer service. One, because we believe an energy company simply should, and two, because it gives us a competitive advantage. Good customer experience is a major reason why people stick around.

We plan to automate a lot of processes to make our model lean, so our employees can focus on what really matters, like figuring out how to address inequality in our industry. Our pricing model, we believe, will be a UK energy supplier first. And affordability isn’t just about low prices - it’s about how they’re paid, so we plan to offer a weekly direct debit that works out no more than a monthly one.

We will use next-generation credit checks and are committed to helping customers onto better tariffs. We believe this is important because 50% of UK households are financially vulnerable - causing 16,500+ cold-related deaths in 2018.

We want to offer a model of what a successful, ethical and affordable energy supplier looks like. We want to be the best possible energy company in the UK.


Introducing our Co-Founding and Advisory team:

Dan Bates - Chief Executive Officer

Dan's previous career at BP spans more than 17 years in numerous roles across gas, power and solar. He was the Commercial Manager of the International Gas and Power business before leaving to found Rebel in 2019. Dan is a qualified Chartered Accountant.

Penelope Hope - Chief Commercial Officer

In recent years, Penelope has marketed and developed new technology start ups, and sees the synergies with the energy sector as an area ripe for innovation and change. She has prior experience in finance as a Business Analyst with Goldman Sachs on the structure and model of consumer facing businesses.


Simon Heale - Chairman of the Board

Simon was previously the CEO of the London Metal Exchange, the COO at Jardine Fleming and the Deputy MD at Cathay Pacific alongside senior positions at the Swire Group. He is a Chartered Accountant.

Jason Sharpe - Non-Executive Director

As MD of OVO Energy Jason grew the customer base from 80k to 450k within 2 years. He has a strong track-record leading customer services roles including First Direct, Vodafone, CitiGroup, Sainsbury’s and ASDA.

Eskandar Sadeghi - CFA - Non-Executive Director

Eskandar is an investment specialist bringing more than 20 years experience in asset management including senior leadership roles in the US at Fidelity and T. Rowe Price.