Role Models is a global education provider that develops life skills. Their online & offline courses focus on social & emotional wellbeing in 3-15 year olds. With thousands of bookings in 37 countries, a range of corporate and strategic partnerships, and total revenue of £2.4m, they are looking for investment to expand in a growing education market.

  • £171k online revenue in 11 months since April 2020 launch
  • Average parent reviews of at least 4.8/5 on Outschool
  • Partner programme includes Credit Suisse, Allen & Overy, BNP Paribas and many more
  • B2C virtual tutoring expenditure forecast for 24.8% CAGR from 2019-25


One in three adults don’t believe school education prepared them for adult life. Against a backdrop of declining mental health and wellbeing in Gen Z, life skills have been recognised as among the most essential skill to thrive in the Fourth Industrial Revolution.

Role Models is an impact-driven education provider, helping young people to thrive in modern life. Complementing traditional academic education, we provide programmes that promote social and emotional wellbeing and dynamic thinking through a focus on leadership, resilience, creativity and collaboration.

Tapping into the £75bn private tuition market (forecast to grow to £139bn by 2026), we launched in 2014 and by 2019 were delivering courses in Saudi Arabia and China.

Through our blended online and offline delivery methods, we've generated £2.4m in revenue to date (-£508k EBITDA 2013-21). Since CV19 accelerated our online product delivery, we've had thousands of online learners join us from 37 countries.

We’ve targeted B2C, B2B2C through schools and partnerships with international distributors, such as Outschool. We have also developed a partner programme with JP Morgan, Morgan Stanley, Rothschild, Citibank and many more who offer our courses as an employee benefit.

Raising now to invest in marketing, tech and curriculum development. Join us in our vision to become a leader in developing life skills for the next generation.


Executive Team

Hugo Shephard is the MD and Founder of Role Models. With a degree in Psychology and 6 years in consultancy, Hugo is at the helm of driving Role Models success.

Louise Treherne is Director of Character Education and uses her experience as a deputy head teacher at Parkgate House School and a qualified coach to create our content.

Sophie Lake is Director of Strategic Development. She has a background in hedge funds such as Davidson Kempner Capital Management and is responsible for the growth of the business both in the UK and internationally.

Liz McCarthy is CMO. She has extensive experience in advertising and marketing. At Unilever and elsewhere, she worked on some of the world’s leading brands such as Nike, Coca-Cola and P&G.

Non-Executive Directors

Robert Hicks is Board Chairman. He was part of the founding team at Explore Learning and was MD during the MBO with Private Equity.

Guy Burnell is Investor Director. He has spent many years working with early stage entrepreneurial businesses in the UK and Europe as founder, MD, COO, investor and consultant.


Prof Bill Lucas is Director of the Centre for Real-world Learning and Professor of Learning at Winchester Uni. He is a researcher, education thought-leader and prolific writer.

Jane Lunnon recently won Tatler’s Best Head of a Public School 2020 and is the first female Head at Alleyn’s School, London.