GenieConnect® is a game-changing service to help older adults live independently in their own homes, by offering voice-enabled face-to-face human support through a cute intelligent Genie robot. Our roadmap includes IoT integration to turn the home into a cocoon of health, wellness and companionship.

  • We won our first contract in November 2019 from the NHS/SBRI programme
  • We achieved software release R1.1 for the pilot project in August 2019
  • We have agreed pilot projects with 3 care and retirement organisations
  • Our service was presented at the prestigious 2019 Founders Forum event


We believe that our ageing society is struggling to provide the level of care required for those in need. Age UK estimates there are 1.4m people who have difficulty with activities of daily living & do not receive the help they need. The GenieConnect® service helps to address this by enabling independent living for older adults with voice activated:

Human video support via your own circle of contacts (with a 24/7 care centre planned for commercial launch)

Medication reminders


Health monitoring & alerting

The market is huge. Right now in the UK there are 3.64m people over the age of 65 who live alone, & this is rising steadily. In 2015 in the wider EU, the so-called “silver economy” was estimated to be worth €3.7tn, & is projected to reach €5.7tn in 2025. It's predicted that the UK digital healthcare market will reach £21.8bn by 2025.

Since inception in 2018, Service Robotics has built the GenieConnect® platform to release R1.1 & is actively piloting the solution. In 2019 we won the HealthTech Digital award for best use of robotics in healthcare, & in August 2019 launched first pilot project in Cornwall, on the back of 2 grant awards. We won our first contract in November, with the SBRI/NHS initiative in a local authority, which has completed phase 1 & is now approaching phase 2.

We applied for an Innovate UK grant in March & have been selected for interview.


Rob Parkes (CEO) set up Service Robotics to bring the benefits of the robotics revolution to ordinary people. He is a seasoned Sales and Marketing professional with leadership experience in FTSE250 high tech British business and has spent his career in service development and launch.

Tim Morgan (COO) joined Service Robotics in the first few months of its birth when he saw what a difference it could make to the lives of ordinary people. His experience in launching services is invaluable to the business, & includes senior roles with Orange and Huawei Technologies, where he was a consultant, advising on the introduction of new products and services.

Dominic Keen (Director) is founder and CEO of the British Robots Seed Fund (Britbots) who were the first organisation to see the potential of Service Robotics Ltd with their early SEIS investment. Dominic is himself a seasoned entrepreneur having set up Britbots to take advantage of one of the most exciting investment themes of our time; Robotics and AI.

Tom Gray (Non-exec Director) is a 30-year tech veteran and is the driving force behind many of Kainos’ PLC most imaginative and successful customer and staff initiatives. He joined Kainos in 1988 as a Software Engineer and subsequently took on roles in Support, Pre-Sales and Solution Architecture before being appointed CTO in 2005 and Director of Innovation in 2016.