The Smart Container Company are the team behind Kegtracker: an IoT Device that instantly turns kegs into smart containers, and BeverEDGE, an AI platform. We enable transparency and zero waste for brewers, distributors, and retailers. Currently working with Brewdog and Canada's largest keg distributor.

  • Raised £475k from nearly 1300 investors in 2020. Overfunded by 475%
  • Clients include Brewdog. Featured on BBC and Lion Cage
  • Rejected acquisition offer in 2019. UK patent filed in 2019, PCT in 2020
  • Tech can be applied to beer, cider, coffee, wine, oxygen, natural gas and more


Beer is the 3rd most consumed liquid in the world. The UK has over 2000 breweries and the market is estimated at approximately £10B. Unlike cans and bottles, which are single use containers, kegs are reusable containers that can last for over 25 years. They're the most sustainable packaging to deliver beer

Managing kegs is challenging. Lack of transparency into the containers creates excess waste and logistical issues for the industry. Our IoT device, Kegtracker, is a first-to-market product that measures volume, location, temperature and motion of each keg in real time. Our AI-driven platform, BeverEDGE, uses data collected from the device to empower breweries, distributors and retailers alike with actionable insights for a more efficient and sustainable supply chain

Thanks to our 2020 Crowdcube and angel investors, we brought our idea from proof of concept to a design that's ready for manufacturing. We have built a business intelligence platform, grew our team, and secured pilot partners across the globe, notably, Brewdog, the UK's fastest growing alternative beer brand

This summer we're back for a Seed B round. Funds will purchase Kegtracker inventory to service clients and accelerate our marketing efforts across Europe and North America

With your support, we can help the breweries and hospitality industry get back on their feet, at a time when it really counts.


We are motivated by the power of IoT and its ability to enable a zero-waste supply chain. A small operational improvement can reap large benefits to our entire ecosystem


Tamara Goldstein, CoFounder, ex venture capitalist turned entrepreneur. Experience in operations, investor relations, legal, and business development. Formerly Thrive Capital in NYC

Eduardo Garcia, CoFounder, ex strategy and technology consultant with Ernst & Young and Capgemini. He has a track record of delivering large-scale projects on time and within budget

Steve Cole, Product Engineering Manager. green belt Lean Six Sigma. former assistant operations manager at Sony.

Natasha Panjwani, IoT Solution Architect, business intelligence & data science professional with extensive experience in IT and Operational Risk

Mazen Assaf, Marketing Manager, green belt Lean Six Sigma. Formerly innovation team at PepsiCo


Gary Bull, Chairman of the Board, former Global Head of Finance for SABMiller Procurement. Serves as an advisor with McKinsey & Company.

Hector Gorosabel, Advisor, recently retired CEO of Asahi International, one of the largest beer conglomerates in the world

Vishal Patel, Advisor, Experienced VC advising FMCG/tech startups