Ahead-of-the-curve responsible adventure travel company creating rewarding off-the-beaten-track experiences in 8 countries including Ethiopia, Kyrgyzstan, Mongolia & looking to globally expand; 134% revenue growth in FY2019; planting ~15 trees for every client; featured in The Telegraph, Times, CNN & NatGeo.

  • The $586.3bn adventure travel market has grown 65% per year since 2009
  • 55% of travellers are determined to make sustainable travel choices
  • £157k revenue in FY2019 with some customers already booking their next trip
  • Original hand-sourced products with local charity links


We pioneer small group adventures in exciting destinations like Ethiopia, Kyrgyzstan, Mongolia, Lebanon & Ladakh and soon, Oman.

Global travel is available to more people than ever; with the global adventure tourism market worth $586.3bn in 2018, projected to reach $1,626.7bn in 2026. But this huge growth comes with downsides as over-tourism is damaging what made some destinations attractive in the first place: YellowWood provides unique tours to non-touristy & often remote destinations in a safe and sustainable way.

We focus on the market that want genuine experiences and interaction with the communities they travel through, and by partnering with local teams we provide this sustainable connection; generating an important flow of client funds into local economies, charities and conservation projects.


Featured in 17 national & int media outlets, with a focused demographic to build a loyal community of repeat bookers.

FY2019 to Jan 20, sales were £157k (P&L of -£54k).

Well positioned for the bounce back of the travel industry due to our focus on small group adventures.

We are ready to scale. With your investment we can expand our experienced team, marketing budget, the amazing array of products on offer & the way we communicate these through our website, to further grow our community.

We firmly believe in being profitable whilst also making a true difference in people’s lives.


Sam McManus - Founder & MD

enjoyed a career in financial media before following his passion for exploration: Experience as a journalist & producer of international events provide attention to detail in itineraries and marketing, combined with extensive commercial experience to make sure that they sell.

Pru Goudie - Head of Marketing (Part-Time)

has over 28yrs experience working in the adventure travel sector incl. On The Go Tours, Explore! and Oasis Overland. She secures coverage in internationally renowned magazines, travel platforms & UK newspapers and has grown our database to 8,500 active contacts.

Cathy Thompson - Head of Operations

has worked in travel since 2005, being instrumental in building a road cycling holiday company from the ground up, as Administrative & Business Director. Working now with YellowWood since Dec 2018, she manages complex operations, compiles invaluable client & leader adventure information packs, and maintains the relationship with our clients throughout the full lifecycle of adventures.

Caroline McCann - Professional Mountain Guide & Sales (Part-Time)

made the fist team ascent of the 6,046m peak of Cha Ri in Ladakh, India, and produced our adventure there, which she guides alongside our other destinations. She works in a sales capacity both in person at the numerous trade shows we attend and via our CRM database.

Meet the rest of the team on our website.